Marketing to the under-25 crowd is a challenge, but companies that can serve up accessible, relatable products via digital media will have the best chance of tapping into this demographic. Despite all the nights of lost sleep over whether millennials will still want to buy diamond jewelry, it turns out this group is not so dissimilar to previous generations. Generation Z, though — now aging into relevance — is a different beast entirely.
Boss Babe: Beautiful Fun Jewellery with Clémence Devaux
Our latest #BossBabe interview is with jewellery designer Clémence Devaux of the brand NYF Jewellery, she says, “Jewellery should be fun, easy to wear, beautiful and personal”. And, we at #TeamCoco fully agree. Luxury online demi-fine jewellery retailer NYF Jewellery is an easy-to-wear urban chic minimalistic brand, with a stunning selection of delicate rings, bracelets, pendants and earrings made with love and care.
Podcast: Hidden Gems with Maya on Women's Radio Station
Hello and welcome to Hidden Gems with Maya on Women’s Radio Station.
Coming to you from our studio in London, Hidden Gems is designed to inform and inspire our
listeners by showcasing extraordinary women in the world of mining, jewellery and gemstone
Today on Hidden Gems we are joined by Clemence Devaux. Gemologist Clémence is a
gemstone and jewellery consultant.
Launched in London this season, William & Son’s seven-piece MYA jewellery collection invites us to travel back in time to the early days of the churning heart of our planet. It was here that, aeons ago, the mineral building blocks of the shimmering diamonds and the vibrant emeralds we see today began their journey.
It’s a skilled job and the stakes are high – but no challenge is too large for the duo in charge of jewellery design at William & Son, who artfully create unique pieces for the world’s most refined customers.
You may have already fallen for a particular style of ring (and dropped a fair few hints to your significant other), he might be set on selecting something for you or you could feel that you want to choose something together following the proposal. As long as you're in love with the engagement ring you end up with, it really doesn't matter how you find it: five of the Harper's Bazaar team had very different stories on how they ended up with the all important diamond. To inspire and advise you on your own journey, we sought the expert knowledge of Clémence Devaux, the head of jewellery at William & Son.
“We don’t need to tell you a cheesy story about the romance behind an engagement,” said William & Son’s head of jewellery Clémence Devaux, at the launch of the brand’s first in-house engagement ring range at Claridge’s last week. “You already know all of that. Instead, we’ve focused on the design and the quality of the diamonds.” Having worked on the line alongside a team of in-house designers since she arrived at William & Son over four years ago, Devaux is demonstrably excited about its launch, and rightly so.
Pour ce troisième rendez-vous Carrière, j’ai proposé à Clémence Merat qui travaille à Londres de nous raconter son parcours et son métier. Elle s’est très gentiment prêtée au jeu. Je vous emmène donc en Angleterre !